While shopping recently at a Lidl Polska store, we came across a clever idea connecting retailer and producer. On a punnet of strawberries there was a QR code with a simple invitation: “scan me.” After scanning it with a phone, we were taken straight to the producer’s website — and it turned out to be Plantacja Rębowolska.
Strawberries from Plantacja Rębowolska — hand-picked with care
It is a simple but effective idea. Instead of an anonymous punnet, a QR code opens the door to the producer. Once scanned, the consumer lands on the farm’s website and finds what a label can never hold — the farm’s history, photos and videos from the fields, details of the production process, and information on quality and freshness.
It fits perfectly into the “farm to fork” idea: it shows where the product comes from and who stands behind it. The fruit we scanned comes from Plantacja Rębowolska (www.plantacjarebowolska.pl), a Polish grower specialising in cultivation under cover — which ensures consistently high fruit quality and tighter control over production.
“Today’s consumers want to know more — where their food comes from, who produces it and how. We’re glad we can show that behind every punnet of strawberries there is a real story, a family, technology and a great deal of work” — Paweł Zalewski, Plantacja Rębowolska
