24 September 2026 | MCC Mazurkas, Warsaw, Poland
Early Bird price available until July 31 — save up to EUR 100.
Register now — from €490How it works?
Fresh Market is Poland's leading B2B event for the fresh fruit, vegetable, and flower sector—held continuously since 2008. In just one day, you can meet face-to-face with buyers from Poland & Central and Eastern Europe (CEE) biggest retail chains, as well as key distributors and importers.
This is not a typical trade fair. Fresh Market is built around a structured series of business meetings—planned to deliver outcomes: new contracts, real negotiations, and long-term partnerships.
Join Fresh Market 2026 and see how one day can open the door to your next business breakthrough.
Fresh Market 2026 is designed for professionals across the fresh produce supply chain.
Growers and producers of fresh fruits, vegetables, and flowers looking to meet retail buyers from CEE.
Register as SupplierDistributors and importers who want to source fresh products and build new partnerships in the region.
Register as ImporterCompanies that want to showcase products, services, or innovations at the trade show area.
Register as ExhibitorForeign producers and exporters looking to enter or expand in the Polish and CEE retail market.
Register nowFresh Market B2B MEETING & TRADE SHOW is the most important event in Poland for the wholesale trade sector of fresh fruit, vegetables, and flowers organized since 2008. It is the only opportunity to meet in person and to establish cooperation with buyers from the biggest Central Europe retail chains.
Our commitment to facilitating these connections is what sets us apart as the premier B2B trade show for the fresh produce industry. Core values are to build meaningful relationships between buyers and sellers, and staying ahead of industry trends to offer the most innovative solutions to our clients.
We aim to create a dynamic and engaging environment where industry professionals can network, and grow their businesses. Join us at Fresh Market 2026 and see why we are the go-to event for the fresh produce industry.
Acquiring buyers has never been easier.
Retail chains are the best buyers for your products because of stable and long-term cooperation and regular processing of large orders.
Supplying supermarkets significantly increase your brand awareness. You can meet them all within just one day.
Enter the market step by step.
Cooperation with distribution companies, importers, and traders is a perfect choice for smaller suppliers.
It allows increasing the efficiency of logistics processes and understand the specifics of a certain market.
Build your brand awareness.
Customised exhibition stand increase interest and boost your sales.
Showcase your offer and services in an engaging and eye-catching way to attract lots of new customers. Reach directly to the decision-makers from fresh fruits, vegetables, and flowers branch.
Arranged meetings with retail chains buyers – get to know your numbers for meetings about one week before the event.
Importers Hub – part of the venue will focus on importers, traders and distributors companies that you can meet without limits.
Best time management – no queues, no waiting, improved agenda.
Many opportunities to establish business relationships – buyers visiting the stands, arranged meetings, speed dating with buyers, unlimited meetings with importers and traders.
Comfortable and professional environment – structured entrances to the B2B meetings zone, rest areas, full day coffee & beverages, breakfast & lunch, Cocktail Dinner Party, prestigious surroundings of MCC Mazurkas.
As a Biedronka, we participate every year. I recommend this kind of event to everyone, a great opportunity to meet new suppliers, new business contacts, and we will definitely participate next year as well. I am a representative of the fruit group, so I can say that all our talks were very fruitful.
We are attending the Fresh Market and I have to say that we are positively surprised by the attendants. There is a lot of people, a lot of companies that are actually focused on the Polish market and that's very good for us because being a service provider our main customers or important customers are supplier of fruit and vegetables to the Polish retail, and they are all here today with only one mission – create success on the Polish market and I hope we can do that together with them. It is a great initiative, and we hope to be back next year. Thank you!
I'm very happy that Fresh Market is one of the best and biggest events here in Central Europe and is coming into it as a must-attend event. We see growing potential here. This is our 3rd participation, and for sure there will be more.
We are with Fresh Market from the very beginning. It is definitely a place where everyone should attend and participate. I think this is an event that has grown from such a very Polish event to an international event. The interesting formula is that of meetings with retail chains, which works very well here.
Poland is a very important market for us and that's the reason why we take place in this great organization [...] Very great meetings, they have a timetable for every meeting so you can use the time very effectively. Every time we have to attend this organization we have good results, so I'm sure we will be attending next year as well.
We are here every year. I think it is very beneficial for the producers and for us.
On a punnet of strawberries at a Lidl Polska store, a QR code led us straight to the grower — Plantacja Rębowolska. A simple “farm to fork” idea, now on the shelves in Poland.
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In 2011, single-use cardboard boxes were still the standard in most Polish warehouses handling fruits and vegetables — cheap to buy, but generating waste with every delivery and requiring constant replenishment. In parallel, several European firms had spent years working on a completely different model: packaging that travels to the retailer, returns to a washing facility, gets disinfected, and keeps circulating. bekuplast was one of those pioneers. A German family company that across decades became a leading European producer of reusable plastic containers (RPCs) and the related logistics systems.
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Polfarm communicates more than 30 years of experience, farming on over 800 hectares, and a strong position in carrots, beetroot, and other root vegetables. It's one of those examples of a Polish company that, instead of going the small-scale local route, moved from the start toward scale and advanced technology — aimed at working with retail chains, not with regional wholesalers. In Polish fresh produce this is a direction that today is already the standard, but years ago was still a choice rather than a default.
Read moreRegister before July 31 and save up to €100 with Early Bird pricing. Business package from €720, Standard from €490.
Register now — Early Bird from €490Fresh Market B2B Meeting and Trade Show is the most important event in the fruit, vegetable, and flower industry.
Each year more than 200 suppliers of vegetables, fruits, and flowers in one day and in one place take part in more than 1,200 personal meetings with representatives of regional and international retail chains from Europe.
Participants are also invited to online meetings with retail chains organized throughout the year.
The event is also popular amongst manufacturers of products for agribusiness, packaging for the industry, trading companies, and companies providing specialized services for agriculture.
