Fresh Market 2017

Meeting of suppliers and buyers of fruits ,vegetables and flowers
  • 220 comp. from 11 countries
  • Business meetings
  • Retail chains
  • Team of experts
Mazurkas Conference Centre,

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Fresh Market 2017

Discussion Panels of 10th Edition Fresh Market 2017




9:30 – 10:15 – I-st Discussion Panel  Polish market from the perspective of the last 10 years. What drives Polish               consumer?                                                                                                                          

  • How channels of distribution & logistic of fruits and vegetables changed and how they work nowadays? Is online sales profitable?
  • Do Poles eat enough fruits and vegetables? How to increase consumption? What was the outcome of campaigns supporting regular consumption of fruit and vegetables?
  • New ideas for sales and marketing. What roles does packaging play in sales of fruits and vegetables?

10:30 – 11:15 – II-nd Discussion Panel  ECO production. Demand higher than supply?

  • Ecology: fashion or necessity? Is it worth investing in ecological production?
  • How to sell organic products? Distribution channels in retails changes and vegetable shops
  • Eco trends among consumers – what can we expect?

11:30 – 11:45 – Presentation of Conference Sponsor: CARTON PACK S.R.L.

12:00 – 12:45 – III-rd Discussion Panel The Columbus of Fruits

  • More than free years of Russian embargo. The situation forced search of news sales markets. What are the export directions of Polish fruits and vegetables?
  • What types of fruits are demanded in China and Middle East market? What kind of challenges awaits? How to store and prepare products for export?
  • Are the actions of Polish institutions promoting fruits and vegetables aboard effective? What else should be done? What are the prospects for exporters?



Moderator: Marek Jezierski (TVP)               The organizer reserves the right to make changes to the program.