Fresh Market 2017

Meeting of suppliers and buyers of fruits ,vegetables and flowers
Days to event: 86
21 september 2017
Mazurkas Conference Centre,
  • 220 comp. from 11 countries
  • Business meetings
  • Retail chains
  • Team of experts
21 september 2017 Mazurkas Conference Centre,

arrow_w read more

Fresh Market 2017

Discussion Panels of 10th Edition Fresh Market 2017


9:30 – 10:15 – I-st Discussion Panel

Polish market from the perspective of the last 10 years. What drives Polish consumer?

  • How channels of distribution of fruits and vegetables changed and how they work nowadays? Is online sales profitable?
  • Do Poles eat enough fruits and vegetables? How to increase consumption? What was the outcome of campaigns supporting regular consumption of fruit and vegetables?
  • New ideas for sales and marketing. What roles does packaging play in sales of fruits and vegetables?

10:30 – 11:15 – II-nd Discussion Panel

ECO production. Demand higher than supply?

  • Ecology: fashion or necessity? Is it worth investing in ecological production?
  • How to sell organic products? Distribution channels in retails changes and vegetable shops
  • Eco trends among consumers – what can we expect?

12:00 – 12:45 – III-rd Discussion Panel

The Columbus of Fruits

  • More than free years of Russian embargo. The situation forced search of news sales markets. What are the export directions of Polish fruits and vegetables?
  • What types of fruits are demanded in China and Middle East market? What kind of challenges awaits? How to store and prepare products for export?
  • Are the actions of Polish institutions promoting fruits and vegetables aboard effective? What else should be done? What are the prospects for exporters?

Moderator: Marek Jezierski (TVP)